Posted by: joshjasper | February 9, 2011


The Super Bowl finally arrived-along with the year’s most anticipated commercials. These 30-second spots cost advertisers $3 million. We asked community members to play our Bingo game and ask a few questions along the way. For example, what strategies did they use to sell their products? Why are these scenarios so effective and engaging? How might these concepts contribute to violence?

The game was a HUGE hit! We’ve had hundreds of Bingo cards sent to our office this week. Not surprisingly, the cards were filled with examples in which advertisers objectified women, included violent acts, and reinforced negative gender stereotypes. Many of the cards included comments noting how they found the exercise to be an excellent conversation starter with their friends and children. One women specifically noted, “I’ve got 2 daughters and 1 son. We watched the game and had a great talk about what they saw on the commercials. Thank you for that opportunity.”

What did you see?



  1. Excerpt from The Invisible Boy

    “there is an alarmingly high rate of sexual abuse by females in the backgrounds of rapists, sex offenders, and sexually aggressive men, 59% (Petrovich and Templer, 1984), 66% (Groth, 1979), 80% (Briere and Smiljanich, 1993). A strong case for the need to identify female perpetrators can be found in Table 4(omitted), which presents the findings from a study of adolescent sex offenders by O’Brien (1989). Male adolescent sex offenders abused by “females only” chose female victims almost exclusively.”

    Counsellors of my acquaintance and who work in our prisons assure me it’s about three quarters.

    This is where rapists come from.

  2. “What did you see?”

    All I see is a rather inane listing of things that you suppose are evidence of violence against woman that were part of commercials aired during the recent super bowl.

    Some of these things were almost too insipid to be believed.

    How is a portrayal of a “Violent Woman” an example of violence against woman? Are you not aware that many woman are, in fact, quite violent?

    As far as “Bad Parenting”, being portrayed as “Stupid”, and being the butt of “Sexual Jokes” (not to mention “genital violence”), and even “Poor Sportsman-ship” these are all things that are regularly depicted in anti-male ways. Men are typically portrayed as imbeciles, bad fathers, poor sports, and deserving of the blow to the testicles they receive.

    Now, please explain how any one of these is in any way related to violence against women.

    And, the 2-ton pink elephant in the room which you seem to be unable to see is that when it comes to the supposed objectification of women, it is women themselves who are more than half the problem. Woman routinely seek to make themselves into objects, and not just for the money they are paid for making commercials. Woman, especially those who know that they are attractive will deliberately dress in ways they know will be provocative to men. The realities that you are afraid to address include that many men are extremely uncomfortable around women dressed provocatively, especially in work environments. And, many of these women obviously delight in being able to flaunt their sexuality in front of men, who are forced to behave as perfect gentlemen lest they lose their jobs for even one small errant comment.

    Overall, what I’m seeing in your “END-IT” bingo game is a terrible over-reach, trying to force-fit things which are neither violence against women nor that are typically portrayed as negatives regarding women (men being the usual target).

    I’d challenge you to post the supposed examples from actual commercials, and try to explain how they are can be see to be a negative reflection on women, more than they might be seen as being designed to be derogatory towards men.

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